When Nevada legalized prostitution in the form of rural brothels back in 1971, personal computing was barely in its infancy and the internet was a concept yet to be actualized. The brothels of Nevada, unable to advertise anywhere where prostitution is illegal, had only “word of mouth” to inform potential clients across the United States about the lawful lasciviousness to be found in the Silver State.

Forty years later, prostitution is still legal in these remote desert locations, but the internet and social media have dramatically changed the way Nevada’s legal courtesans connect with customers from around the world. Twitter, Instagram, blogs, and even review networks like Yelp prove to be a perfect fit for licensed prostitutes looking to promote their services to a wider audience. Here are three ways by which prostitutes (and their customers) effectively use social media.

1. Microblogging and Photo Sharing: A Virtual Red Light District

Twitter is quite possibly the social networking platform most suitable for legal sex workers. In comparison to other top social tools, it is the most “adult friendly.” Twitter’s Terms of Service states that a user may not “use obscene or pornographic images in either [their] profile photo, header photo, or user background,” but they are able to post such content in their user stream. This means that legal prostitutes may actually tweet somewhat racy photos and videos to followers interested in such titillating content.

Like Amsterdam’s red light district, where prostitutes seductively display themselves in window after window to passersby, the Twitter stream of Nevada’s working girls displays selfie after salacious selfie to catch the attention of lustful Twitterers.

Moreover, Twitter allows legal sex workers to inject themselves into public conversations where potential customers may be found. A thirty-something searching for a “cure” for his prolonged virginity or a couple looking for tips on the safest way to have their first threesome are both examples of Twitter conversations marvelously suited for the particular expertise of Nevada’s courtesans.

2. Blogging: Sexual Thought Leadership

Several of Nevada’s legal prostitutes, and even a few of the bordellos, have blogs where they post content related to the field of sex work. The subject matter of these blogs can include everything from political commentary to sex tips. After all, who has more carnal knowledge than the women who professionally engage in a wide variety of sexual acts with a diverse selection of partners? Legal prostitutes are legitimate thought leaders on the subject of sexuality and often guest blog for mainstream media entities like the Huffington Post.

Blogging gives sex workers an outlet where they can go into detail about the particular types of services they offer, and it allows them to create distinct online identities that help courtesans stand out in a space that is replete with working women, both legal and illegal, who are competing for the attention of customers.

3. Peer Review: The Client is King

Like Nevada’s restaurants, plumbers, and dentists, the Sagebrush State’s brothels are subject to reviews written by their clientele. Customers who procure the services of the women working in these bawdy houses utilize a variety of social review platforms, including Yelp, to critique their adult entertainment experiences.

In the age of peer review, the reputation of a legitimate business is formed by the cumulative opinions of its customers. With millions of unique visitors daily, review sites like Yelp grant Nevada’s legal bordellos more exposure than ever before, and these platforms empower the brothel’s customers to play a key role in the building of these unique American brands.

You guys are searching for “Nevada brothels” on Yelp now, aren’t you…?

Learn more about legal Nevada brothels and social media in this Re/Code article about Las Vegas bordellos and CES, this VICE article exposing brothel social media guidelines, and this video on prostitutes using Twitter from ABC Fusion.